Part 6. Big money, small change.
Big money. Big business. Big government.
What is the difference between them if they are all telling us
what to do?
And what use is liberty when others have power over you?
Big money talks. Big money shouts. Big money sets the political
agenda.
Big money steals your voice, shouts you down, repeatedly in those
one-sided commercials we all hate (no matter which side you’re on). And, in the
form of robocalls that invade your privacy, intrude upon your time, demand to
be answered.
Big
money steals the candidate’s voice too. It tells the candidate (like all the
rest of us) what to think, and do, and say. Or, if you dare disagree, to shut
up.
Big business supplies the big money, looks out first for itself.
Invest a billion, get back a trillion (by controlling the levers of big
government). A great rate of return. A smart move. A good investment.
Big government, for sale to the highest bidder. Bills written by
lobbyists and big money interests. Gerrymandering, to discount the value of the
vote. To replace democracy with the rule of oligarchs.
It’s the Russian way. It shouldn’t be the American way too.
By contrast, small is beautiful. Small
government (of course). Small business (a job creator, an innovator). Small
money. The voice of the people. The small guy.
It is time to recognize that free speech is not always fair
speech (just as free markets are not always fair markets). It is time to
recognize that people can be smart without being rich. And that the rich can be
rich for the wrong reasons. That they are not God’s chosen. Just rich. That we
should not be afraid, that we can outvote them, that collectively we are even
richer than they are.
Hold a real debate. Address the public’s agenda. And let ideas
hold sway, not advertizing dollars.
So what’s a candidate to do? How do you counter big (big money, big business, big government)
if, theoretically, you wanted to?
1.
Emphasize retail politics (the kind practiced in
Iowa and New Hampshire, where the candidates have face-to-face time with
voters, and first hand impressions count for more than campaign ads)
2.
Emphasize the internet and social media. TV is
expensive and, to some degree necessary, but the Internet is free (nearly), and
by relying on personal contact (at the level of friends talking to friends),
potentially more effective.
3.
Make ‘Big’ itself the issue—in a limited TV
campaign that contrasts itself with that of the better funded opponent, in
interviews (where you have more time to talk), in debates (where the most
people are watching), and everywhere else.
4.
Unite with other also-rans (money-wise) to gang
up on the anointed one (the billionaire’s choice—call him that). Like small
birds (more numerous and more determined) chase away a hawk.
5.
Be mocking, use humor, and be sharp and
satirical, in contrast to the typically stodgy, heavy-handed, big-money approach.
The way you get the news from the Daily Show. The way the Coen brothers lampoon
Clean Coal in their series of mock ads (https://www.youtube.com/watch?v=uFJVbdiMgfM). Make it cool to be an outsider. Make
your supporters feel smart and superior to the opposition. Make the opposition
want to be you.
6.
Push for simple, market-based approaches (the
CCL Carbon Fee and Dividend immediately comes to mind) as an alternative to
thousand-page bills that nobody reads, and EPA regulation (the big government
approach)
7.
Convert the enemy. Bribe the oil and coal
interests if necessary. Treat them like victims (as surely as are island nations,
and people with oceanfront property, all their eggs in the wrong basket). It is
not their fault that they invested so heavily in carbon fuels. It is our fault
that they did, a response to demand. We help them (become energy companies in
the broadest sense of the word), they help us (by accepting a carbon fee, etc.)
8.
Get your own billionaire. Someone who already
agrees with you on the key issues, including (most importantly) the need for
long terms measures to limit the influence of big money in politics and restore
the democratic process (amending the constitution, leveraging the donations of
small donors, offering free TV time to candidates while, at the same time,
moving to campaign media [the internet] that are not bandwidth limited). More
about this in a future post.
9.
Turn out the vote (in the end, this is all that
counts—not the money spent, but the number of votes you get)
So take the money, run
the commercials—if you have to, and if you can. Do it, but run a different kind
of campaign, a campaign that emphasizes small. Do it, but demand a long term
end to it. And mean it too. (Like Mayday, the PAC to end all PACS, embrace the
irony).